The burger is impossible to get a USDA key label that will take it to the school cafeteria

Impossible food has announced that it now has a child’s nutrition label from the USDA for the impossible burger products. According to the company, the child’s nutrition label is the main aspect of carrying its plant-based meat alternative to the K-12 market, namely the school cafeteria. Some school districts are on board to launch a pilot program with impossible food.

The USDA-official child nutrition label is a ‘voluntary credit statement’ which basically means food products meet certain quality control requirements. The food and nutritional services of the USDA analyzes the specific formulation of food products to find out the extent to which it contributes to the requirements of the federal diet.

This label then helps school combining food into the Community Child Nutrition Program such as the school breakfast program. Now the label has been authorized, the school district will be able to easily apply the impossible burger into their eating plans – and some districts plan to start their pilot program with the company later this month.

They include districts in Palo Alto, Edmond and Union City, Oklahoma, and Aberdeen, Washington. The food is impossible to say plant-based burger products will be included in the school menu in foods such as road tacos impossible, spaghetti with impossible meat sauce, and impossible Pai Frito. Children who get this food will be surveyed about their thoughts about new options.

The alternative plant-based meat becomes increasingly popular, with consumers quoting everything from health to environmental concerns as their reason for adopting relatively new products. Some critics have expressed concern about things that are impossible to bring their branding to school, and speculate about whether the encouragement is more motivated by exposing youth to brands than to encourage the alternative adoption of plant-based meat.